Case Study | SharpenAI
By SharpenAI Team on September 23, 2025
Cash Now Diabetics is a specialized medical supplies buyer that purchases unused diabetic testing products from individuals and resells them to distributors. The company operates mainly through Facebook Messenger, where it manages a large volume of messages from people looking to sell surplus diabetic supplies for cash. With about $100,000 in monthly revenue, Cash Now Diabetics has built a strong operation that depends on its team of virtual assistants to keep communication flowing smoothly.
Business Challenge
Even with more than 30 virtual assistants working across time zones, the company struggled with average response times of one to two hours on Messenger. In this industry, where sellers often reach out to several buyers at once, being the first to reply usually determines who gets the deal. Many messages that arrived overnight went unanswered until the next shift started. Another issue was Facebook’s 24-hour messaging policy, which blocked follow-ups after a day. Since many sellers get new supplies every month, this limitation meant losing repeat customers and potential revenue.
Objectives
Cash Now Diabetics wanted to solve three key problems: speed up lead response time from hours to seconds, bring back past sellers even after the Messenger window closed, and improve efficiency by automating the intake process so human agents could handle more quotes per shift without hiring more staff.
Strategy
The approach focused on two main channels: an always-on Messenger chatbot to instantly engage new leads, and an SMS system to reconnect with previous sellers once Messenger’s 24-hour window expired. Both would feed information into the company’s CRM, giving the virtual assistant team full visibility and allowing them to step in at the right moment to close deals.
Solution
Sharpen AI implemented a combination of a custom Messenger chatbot and an automated SMS follow-up system. The Messenger bot now greets every new inquiry within seconds, starts a guided conversation to learn what supplies the person wants to sell, asks for product details and photos, and collects contact information. This process runs nonstop, even outside working hours, so no lead is left waiting.
All collected data is instantly transferred to the CRM. As soon as a conversation is complete, a virtual assistant receives a notification with the full context, including photos and responses, allowing them to move straight to giving a quote instead of repeating questions. The system also includes safeguards that detect duplicate or suspicious profiles, flagging them for review to prevent fraud. Every conversation is logged for compliance and transparency.
To re-engage past sellers, the system automatically sends SMS reminders once the Messenger window expires. These texts politely let sellers know that Cash Now Diabetics is ready to buy their new supplies again. Around 600 people receive these texts each day, and roughly seven percent respond, leading to dozens of additional sales daily with minimal effort.
“Before, we were losing leads simply because we couldn’t respond fast enough. Now, every message is answered instantly, and our team focuses entirely on closing. The difference is night and day.”
Michael C.
Cash Now Diabetics
Results
The new setup produced immediate improvements. Messenger response time fell from hours to just a few seconds, ensuring Cash Now Diabetics is almost always the first to reply and win the deal. SMS follow-ups successfully revived inactive contacts, turning them into repeat sellers. With the chatbot handling repetitive questions, each virtual assistant can now process about forty percent more quotes per shift. The backlog of messages has disappeared, and response targets are consistently achieved.
Business Impact
The automation didn’t just solve the short-term issues; it also gave the business a scalable foundation for growth. Every incoming lead now receives a quick, professional reply, resulting in more deals closed and fewer lost opportunities. The ability to reactivate past sellers has transformed one-time transactions into ongoing relationships, increasing customer lifetime value and stabilizing monthly revenue.
Customer experience has also improved. Sellers now enjoy immediate, round-the-clock communication and a smooth process, which strengthens trust and loyalty. With much of the front-end work automated, the company can handle more transactions without hiring additional staff.
Overall, the Sharpen AI implementation not only fixed the problems of slow responses and limited follow-ups but also positioned Cash Now Diabetics for long-term expansion and a stronger competitive advantage in its market.
“Sharpen AI didn’t just help us automate — they helped us scale without losing the human touch. That’s what makes this system so powerful.”
Michael C.
Cash Now Diabetics